Posted on April 7, 2014, 8:51 pm, by Laura Lippay, under
Webmater.
Creating pages or creating experiences? We know that being popular relative to your competition is how to rank in search engines going forward. Coincidentally, it’s good for business. Content is a means for communicating with your audience. Content done right supports a competitive advantage. Content builds and supports your relationship with your customers pre-sales and […]
The post Content Strategy vs. SEO – What Do You *Really* Do? appeared first on SEOgadget.
Posted on December 19, 2013, 4:51 pm, by Laura Lippay, under
Webmater.
To understand why, you need to understand SEO today. Think you already do? Read on. What is it that SEOs really do these days? Is it marketing? Is it creative? Is it PR? Is it search engine optimization anymore? What about “real company shit”? Not only what is it to us, the people who’ve been in […]
The post Trade in Your PR & Creative Agencies. SEOs Do it Better. appeared first on SEOgadget.
Posted on December 19, 2013, 4:51 pm, by Laura Lippay, under Uncategorized.
To understand why, you need to understand SEO today. Think you already do? Read on. What is it that SEOs really do these days? Is it marketing? Is it creative? Is it PR? Is it search engine optimization anymore? What about “real company shit”? Not only what is it to us, the people who’ve been in […]
The post Trade in Your PR & Creative Agencies. SEOs Do it Better. appeared first on SEOgadget.
Posted on September 10, 2013, 8:30 pm, by Laura Lippay, under
Webmater.
Which question would you kick-off a content strategy with? What do we put on our landing pages and in our white papers and on our blog? What gets our audiences excited or helps them do their job better? You might say #2 because it sounds right, and you’ve probably thought about this before. But check […]
The post Why Your Expensive, Time-Consuming Content Doesn’t Work. appeared first on SEOgadget.
Posted on July 31, 2013, 5:03 pm, by Laura Lippay, under
Webmater.
SEO, we’ve got a BHAG (big hairy audacious goal) to address. It’s clear the SEO industry is changing in new and different ways. It’s not as much about the latest new tactic as it is about the latest shift in paradigm. We’re not just asking questions like “how do I address this code issue?” but […]
The post Think Bigger: There’s a Glaring Marketing Industry Opportunity Up for Grabs appeared first on SEOgadget.
