Google took away the Keyword Tool, and pretty much every SEO Agency’s API access earlier this year. Let’s not hold it against them, though, because Grepwords is amazing and it’s available in SEOgadget for Excel. You’ll remember that for the longest time, I’ve taught keyword research and categorisation methodologies using our Adwords API Extension for Excel. […]

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It’s not about the tools you have, it’s about how you interpret the data. Most importantly, it’s how you evaluate what your data is really telling you. Look at this chart: Now, ask yourself what you see. Say it out loud, or in your head, whatever. I bet the first thing you said was: “The […]

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