Not every Ecommerce platform is perfect in its internal linking and URL structure. In a client project last year, it turned out that we weren’t going to get perfect, so we had to get creative. Users could not actually access the raw product pages because internal links used extensive dynamic parameters. These URL parameters meant […]
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To understand why, you need to understand SEO today. Think you already do? Read on. What is it that SEOs really do these days? Is it marketing? Is it creative? Is it PR? Is it search engine optimization anymore? What about “real company shit”? Not only what is it to us, the people who’ve been in […]
The post Trade in Your PR & Creative Agencies. SEOs Do it Better. appeared first on SEOgadget.
To understand why, you need to understand SEO today. Think you already do? Read on. What is it that SEOs really do these days? Is it marketing? Is it creative? Is it PR? Is it search engine optimization anymore? What about “real company shit”? Not only what is it to us, the people who’ve been in […]
The post Trade in Your PR & Creative Agencies. SEOs Do it Better. appeared first on SEOgadget.
As Geckoboard suggests, “All of Your Data in One Place.” Quite. But maybe not in Google’s search results. It looks like a few users of Geckoboard who have opted to share a dashboard might not realise that their data could be in plain view of users who understand how to execute a simple site search query in […]
The post Be Careful Sharing Your Internal Dashboards [And How to Remove Content From Google] appeared first on SEOgadget.
Did I say the future? I mean the now. “Local” discovery in our books has historically been highly focused on optimizing for the right category, address, keywords, location, etc. What are people searching for in San Francisco? Make a page for it! But which one of these descriptions of the same place below is more […]
The post The Future of Local Discovery is About the Story, Not the Place appeared first on SEOgadget.
Or both? It is both, obviously. When you carry out an effective domain migration, there are a lot of changes at stake. If you follow a clear process for your site, things usually go according to plan. Have you heard the adage about car mechanics always have the worst cars? Or decorators have the least well […]
The post 301 Redirect or A Google Webmaster Tools Change Of Address? appeared first on SEOgadget.
Last week at Mozcon, I was asked a question in the live QA. The question went a little like this: “Can you tell me why some of my internal pages don’t have PageRank, even though they rank well in the search results?” Now, don’t get me wrong, I’ve spent years finding myself fascinated by detailed […]
The post We Shouldn’t Care About PageRank appeared first on SEOgadget.