Posted on July 14, 2014, 12:01 pm, by Google Webmaster Central, under
Webmater.
If you are targeting users in more than one country, chances are you already heard about rel-alternate-hreflang. If you haven’t, in short, this annotation enables Google and other search engines to serve the correct language or regional version of pages to searchers, which can lead to increased user satisfaction.
Making sure the deployed annotations are usable by search engines can be rather difficult, especially on sites with many pages, and site owners all around the world haven’t been shy telling us about this. Today we’re releasing a feature that should make debugging rel-alternate-hreflang annotations much easier.
The Language Targeting section in the International Targeting feature enables you to identify two of the most common issues with hreflang annotations:
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Missing return links: annotations must be confirmed from the pages they are pointing to. If page A links to page B, page B must link back to page A, otherwise the annotations may not be interpreted correctly.
For each error of this kind we report where and when we detected them, as well as where the return link is expected to be.
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Incorrect hreflang values: The value of the hreflang attribute must either be a language code in ISO 639-1 format such as “es”, or a combination of language and country code such as “es-AR”, where the country code is in ISO 3166-1 Alpha 2 format.
In case our indexing systems detect language or country codes that are not in these formats, we provide example URLs to help you fix them.
Additionally, we’ve moved the geographic targeting setting to this part of Webmaster Tools, so that you can find all information relevant to international and multilingual targeting in the same place.
We hope you’ll find this new feature useful and that it helps you to identify issues with the rel-hreflang-implementation on your site. If you have comments or questions about the feature, please post in our Webmaster Help Forum.
Posted by Gary Illyes, Webmaster Trends
Posted on June 20, 2014, 2:09 pm, by Danny Lynch, under
Webmater.
So you’ve spent a significant amount of time and/or money creating something that both you and your company are proud of. You have ready the name and email address for the person you want to reach out to. One carefully crafted email later, you now with a hint of anticipation and excitement hit send…and then. […]
The post A Finishing Touch to Effective Outreach appeared first on Builtvisible – A Creative Digital Agency.
Posted on June 18, 2014, 1:18 pm, by Kaitlin Ziessler, under
Webmater.
This is meant to educate and be a resource for people on a range of GA topics from types of tracking to what exactly is being calculated to even cover some common issues seen recently. So either start at the top and read the whole post or click on a specific topic and just read […]
The post Google Analytics Resource Guide of Epic Proportions appeared first on Builtvisible – A Creative Digital Agency.
Posted on June 17, 2014, 9:21 am, by Oliver Mason, under
Webmater.
When conducting link audits, people usually look for risks rather than opportunities. By paying attention to what happens to Googlebot crawling external links to your site, you can usually find multiple ways to retain link equity and rank better as a result. This post should be useful for anyone working with big websites or old […]
The post Link Equity and Crawl Efficiency Maintenance appeared first on Builtvisible – A Creative Digital Agency.
Posted on June 16, 2014, 10:56 am, by Oli Archibald, under
Webmater.
One of the most intriguing aspects of keyword research is gauging an understanding of how consumer search behaviour varies, depending on what niche or field you’re operating in. For anyone with a keen interest in the researching of keywords, you’ll likely be aware of the plethora of tools available. This post will highlight some of […]
The post Understanding Consumer Search Behaviour: Best Tools for the Job appeared first on Builtvisible – A Creative Digital Agency.
Posted on June 12, 2014, 8:26 am, by Richard Baxter, under
Webmater.
As a member of our team mentioned on Twitter last night, we’re always hiring. We’re always hiring because fortunately, we’re always growing. This is good. Getting good people through the door is quite difficult. You need to attract the right people, encourage them to want to enquire, or consider moving on from wherever they may […]
The post On Hiring Great People appeared first on Builtvisible – A Creative Digital Agency.
Posted on June 10, 2014, 9:11 am, by Patryk Nowak, under
Webmater.
Warsaw, the capital and largest city in Poland with 1.7 million residents and very beautiful Old Town, recognised by UNESCO on the list of world heritage sites. This what most of human beings know about Warsaw, but for people focused on front-end development, UX and design once a year it is the location for one […]
The post Front-Trends 2014 : You should go ! appeared first on Builtvisible – A Creative Digital Agency.
Posted on June 6, 2014, 9:13 am, by Google Webmaster Central, under
Webmater.
Webmaster level: intermediate-advancedFew topics confuse and scare webmasters more than site moves. To help you avoid surprises, we’ve created an in-depth guide on how to handle site moves in a Googlebot-friendly way. So what, exactly, is a site move a…
Posted on June 5, 2014, 9:28 am, by Johanna Juchem, under
Webmater.
I’m still very new to the SEO world, but I have had a passion for great Marketing and Branding for a long time, so let’s talk a little bit about a Marketing concept that I deem to be of great importance, yet often find neglected. Integrated Communications To create a great brand, you need consistent, […]
The post The 4P’s of Content Marketing appeared first on Builtvisible – A Creative Digital Agency.
Posted on June 3, 2014, 1:19 pm, by John-Henry Scherck, under
Webmater.
If you’ve done sales for a digital marketing agency, you know how difficult and time consuming it can be. It’s up to you to figure out if the client is a fit for your agency, scope the entire project and work out a schedule and price point that’s a fit for both parties. For the past […]
The post Scoping New Projects: A Research Process for Sales appeared first on Builtvisible – A Creative Digital Agency.
