Fusion Tables: A brief overview Fusion Tables is a free web service provided by Google that has been around since about 2009, although it’s not perhaps as widely used as other applications like Google Docs it is still a really powerful tool that can leverage some great results. The sky is definitely the limit when […]
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“It’s been a long road. Getting from there to here.” I used to watch Star Trek Enterprise, and that was the opening lyric in the theme tune. Those words stick to me like glue, bringing gushingly happy, familiar sensations whenever I hear them. If you’re a Star Trek fan, this is something you understand. That’s […]
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Creating pages or creating experiences? We know that being popular relative to your competition is how to rank in search engines going forward. Coincidentally, it’s good for business. Content is a means for communicating with your audience. Content done right supports a competitive advantage. Content builds and supports your relationship with your customers pre-sales and […]
The post Content Strategy vs. SEO – What Do You *Really* Do? appeared first on Builtvisible – A Creative Digital Agency.
Webmaster level: All
Every day, searchers use Google to find information about businesses. Common queries include finding the phone number for customer service, the location of a business, and opening hours.
This information is typically found in a business’s location page or a “contact us” section of a company’s website. When Google correctly identifies these pages and is able to extract the relevant information from them, it is more likely to surface that information to searchers looking for the business.
Today we would like to share our recommendations for helping Google identify and surface this information.
National phone numbers for many companies are displayed prominently in Google Search results. For example, a searcher looking for Nest Labs’ customer service number will see:
Today, we are launching support for schema.org markup to help you specify your preferred phone numbers using structured data markup embedded on your website. Four types of phone numbers are currently supported:
For each phone number, you can also indicate if it is toll-free, suitable for the hearing-impaired, and whether the number is global or serves specific countries. Learn how to specify your national customer service numbers.
Many people also turn to Google to find and discover local businesses, and the best information is often on a website’s contact us or branch locator page. These location pages typically include the address of the business, the phone number, opening hours, and other information.
Today we’re also introducing recommendations about the best way to build these location pages to make them easily accessible and understandable to Googlebot, and more importantly, Google’s users. Our recommendations cover both crawling, indexing and visual layout suggestions, as well as new structured data markup guidelines to help Google index pages more accurately.
In addition to building great location pages, businesses are encouraged to continue using Places for Business, which is a fast and easy way to update your information across Google’s service such as Google Maps, the Knowledge Graph and AdWords campaigns.
This blog post is only a brief summary of our recommendations for building location pages or branch locators. Please read the guidelines and, as always, please ask on our Webmaster Help forums if you have more questions.
Posted by Justin Boyan, Product Manager, Jonathan Sidi, Product Manager, Pierre Far, Webmaster Trends Analyst
Creating pages or creating experiences? We know that being popular relative to your competition is how to rank in search engines going forward. Coincidentally, it’s good for business. Content is a means for communicating with your audience. Content done right supports a competitive advantage. Content builds and supports your relationship with your customers pre-sales and […]
The post Content Strategy vs. SEO – What Do You *Really* Do? appeared first on SEOgadget.
Content marketing supports every part of the marketing mix and it will be key driver of demand generation in 2014. “Content” can do much more than build brand awareness though; it attracts interest, builds trust and ultimately, creates new customers. I recently read a book called “Predatory Thinking” by Dave Trott. If you haven’t read […]
The post How Content Marketing Drives Sales appeared first on Builtvisible – A Creative Digital Agency.
Content marketing supports every part of the marketing mix and it will be key driver of demand generation in 2014. “Content” can do much more than build brand awareness though; it attracts interest, builds trust and ultimately, creates new customers. I recently read a book called “Predatory Thinking” by Dave Trott. If you haven’t read […]
The post How Content Marketing Drives Sales appeared first on Builtvisible – A Creative Digital Agency.
More than several years ago now, some of my closer colleagues will remember SEOgadget had been subjected to a directory submission blast. Two, in fact. The domain had been submitted to around 2,000 adult website directories (sigh), and a batch submission to Directory Maximiser. I acted on the adult directory list – in fact I […]
The post Link Auditing: Removing A Penalty From an Old Domain appeared first on Builtvisible – A Creative Digital Agency.
Imagine the scene: you’re embarking on the first few moments of a website diagnostic for your SEO audit. You disable JavaScript in your toolbar of choice and off you head, hopeful to discover a JS only navigation and a bunch of site architecture problems. If you’re still finding your feet in the world of technical […]
The post The Basics of JavaScript Framework SEO in AngularJS appeared first on Builtvisible – A Creative Digital Agency.
It’s funny how much more quickly you can refine your client marketing processes by continuously learning from marketing your own agency.. On that note, I’ve found I rely on alerts services to tell me about new mentions of our brand name, new links and new opportunities for outreach so much that it’s obviously inspired how […]
The post How I Use Talkwalker Alerts for Journalist / PR Outreach appeared first on Builtvisible – A Creative Digital Agency.
